Guest Posting


  • Written by Surfng Australia

CASUARINA/NSW (January 30th 2020):  Surfing Australia is set to launch their new female participation program that will give women the opportunity to get moving in, on or around the ocean thanks to Sport Australia’s Move It AUS Participation Grant. 

Shore Thing presented by ROXY is a new program designed by women for women, to help break down the barriers many women face when learning a new skill.  The ‘Onshore’ beach activities and ‘Offshore’ water-based activities have been specifically designed to get women active and build their confidence in a fun, inspiring and safe environment. By combining the benefits of physical movement, mental vitality and social connectivity, women will walk away from every session feeling rejuvenated, revitalised and reconnected.

Programs will be delivered by Surfing Australia’s accredited surf schools and coaches across seven (7) locations from February, with further expansion planned throughout 2020.

Surfing Australia Chair and Seven-Time World Champion Layne Beachley said: “Seeing females of all ages getting active in and around the ocean is extremely satisfying. With the support of Sport Australia and ROXY, we are excited to kickstart our national women’s program, motivating and inspiring women to participate and engage with the beach environment and its enviable lifestyle.”

Through the implementation of the Move It AUS Participation grants, Sport Australia aims to make Australia the world’s most active and healthy nation. 

In addition to the health benefits, engaging in physical activity and group sports for Australians provides increasingly important opportunities for socialisation, peer-support, conversation and reduces the possibility for loneliness related physical and mental illnesses. 

Emily Souvras, Roxy Global General Manager spoke of Roxy’s long-standing goal and vision for women in sport.

“For 30 years, ROXY has been driven by the single purpose of empowering women worldwide. With action sports and fitness sitting at the very heart of our efforts, we are proud to take part in the Shore Thing program.

Collectively, ROXY, Surfing Australia and Sport Australia will work to provide a year-round pathway to get women active in, on and around the ocean on some of the best and most iconic beaches in the world, which is very exciting."

For more information check out the website and register your interest now!

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View Sport Australia clip:

About Sport Australia 

Sport Australia is the Australian Government’s lead sport agency. Our vision is for Australia to be the world’s most active sporting nation, known for its integrity, sporting success and world-leading sports industry. Our mission is to enable more Australians to move more often, to build the capability of sport through a robust, connected industry and to engender national pride and inspiration through achieving international sporting success. 

About Participation Grant Program 

The Participation Grant Program aims to increase levels of physical activity of Australians, particularly those least active, to improve their overall health and wellbeing. The program aims to prevent and reduce the impact of chronic disease and increase overall physical and mental health of older Australians. The objective is to improve Australians overall health and wellbeing, particularly those less active by: 

·       Getting inactive people moving in their local community

·       Building awareness and understanding of the importance of physical activity across all stages of life

·       Improving the system of sport and physical activity by targeting populations at risk of inactivity, across all life stages, and 

·       Delivering ongoing impact through the development of sector capability. 

About Roxy

 ROXY, a brand of Boardriders, Inc., has been empowering female pioneers since 1990. The first and only exclusively female global action sports brand, ROXY specializes in the development and design of trend-leading, technically innovative lifestyle and performance wear inspired by the Mountain & the Wave. By creating first-of-its-kind products designed for surfing, winter sports, fitness and yoga & cultivating a breed of female pioneers who changed the course of sport, ROXY has empowered all women to challenge the status quo in every arena of their lives.

Photo Ted Grambeau  / Surfing Australia


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